In a new way to experience a land, guests will be a part of the story of Frontierland. Naming, creating and developing their own characters and influencing the direction and action of the story’s first chapter. The story, “Legends of Frontierland: Gold Rush!: will involve entertainment, merchandise, food and more – throughout Frontierland.
According to the Disney Parks Blog here is the setting:
Frontierland and its neighbor, Rainbow Ridge, are in the midst of a good, ol’ fashioned land feud. Rainbow Ridge – a once-booming mining town – has dried up, and they have their eyes set on Frontierland. The steady, hardworking folk in Frontierland want to keep the town safe and free of rougharound-the-edges, opportunistic types. Rumors are spreading that gold has been discovered in mines belonging to Frontierland, and there is even a rumor that Frontierland itself sits on the motherlode! Whether or not the rumors are true, the folk in Rainbow Ridge have one thing on their minds: take over Frontierland! Thus, the struggle begins…
The fight for Frontierland will begin on July 9th. Choose a side and hashtag along.. #MyFrontierland or #MyRainbowRidge